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The modern workplace simply cannot do without emails. It’s the style in which modern communication works. For businesses, it establishes a direct line of communication with their customers and is known to generate leads and drive conversions.
The cornerstone of success for pharma companies is trust and loyalty from consumers. This industry is dedicated to helping people live a higher-quality life, and therefore is expected to be cutting-edge. Your pharma company's website and marketing material, especially emails should be a reflection of this.